Google Analytics - Harness the Power of Free Website Tracking and Demographic Data

Google Analytics is a powerful tool for companies to use. Here are the reasons to use Google Analytics, according to Google:

"Why should I use Google Analytics? Who is it for?

Google Analytics provides powerful tracking for anyone with a web presence, whether it be a small hobby website or a giant online enterprise. It's one of the most powerful web analytics solutions on the market - and it's free for anyone to use. In addition, Google AdWords customers can even see their Analytics data from inside their AdWords account - we've added an tab with your Analytics reports and settings. Just go to Reporting>Google Analytics. Plus, Analytics automatically tags your AdWords campaigns for detailed tracking, and AdWords advertisers benefit from unlimited pageviews. You can find the full list of benefits Analytics offers here.

To get started with Analytics, please visit our home page. To read what kind of questions Analytics can answer for different users, please continue reading below.

For Executives:

    * Which marketing initiatives are most effective?
    * What are accurate traffic patterns/trends on my websites?
    * Which customer and customer segments are most valuable?

For Marketing Professionals:

    * Where are my visitors coming from and what do they do on my site?
    * How can my website convert more visitors into customers?
    * Which keywords resonate with prospects and lead to conversions?
    * Which online ad or creative is the most effective?

For Content & Web Developers:

    * Why do so many people leave my site without doing what I want?
    * Are there website design elements that are turning visitors away?
    * What site content are people most interested in?"


When you first log into Google Analytics, your Dashboard appears: (Click to enlarge)

Here is a sample of a report summary on my website's (http://masteringfarmville.blogspot.com/) visitor information: (Click twice to view it's original size.)